Author Archive

What Makes Franchising Attractive for Entrepreneurs

Investing in a business franchise can be an exciting opportunity for many entrepreneurs. There are many benefits to investing in a franchise that you might not know about. It’s a proven formula When you buy into a proven franchise concept, you avoid many hurdles that new startups might face because the franchisor has already worked
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Why Your Business Needs To Be Listed in Online Directories

If your business is not listed in various online directories, you need to make sure that it is. Just like content marketing or social media marketing, an online business directory promotes your website through indirect advertisement. Directories don’t just help you gain more online visibility, but they also help to provide your customers with beneficial
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Tips for Creating Engaging Content for Franchises

If you own a franchise, you know how difficult it can be to create an effective content marketing initiative. You know all about your products and services, but do you know how to translate that into something prospects and customers want to hear? With these tips, you can learn how to create engaging content that
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PPC Mistakes to Avoid

Pay-per-click (PPC) is an advertising strategy used by many franchisors to attract the attention of potential investors or new franchisees. The only thing franchisors need to know with PPC is their customers’ web search habits. All a PPC ad needs is an eye-catching, keyword-rich headline, a short phrase of text and a link to high-quality
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Best SEO Tips for Franchise Owners

As a franchise in 2017, there are certain actions you should be taking when it comes to SEO. Mobile devices are officially replacing desktops in online searches and voice search is more common than ever. You need to make sure that your franchise websites are optimized for the modern market. Here are some tips to
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