Online Directories & Your Franchise
Did you know that 4 out of every 5 consumers use search engines to find local services? Furthermore, half of consumers who conduct a mobile search visited or called the business after finding them online. As smartphones become more popular, search engines become primary tool for consumers making snap decisions. This makes online directories and local listings essential for brick and mortar franchise locations that depend on the attention of nearby customers. Because of this, search engines prioritize location when gathering relevant results.
Online directories are essentially powerful virtual phonebooks. On these pages, franchises list their location, hours, contact information and short list of services they provide. Search engines use online directories to match results to user inquiries. Instead of counting on foot traffic and word of mouth to spread the old fashioned way, your franchise locations can benefit from attracting people who are nearby or on the go and actively hunting for what you offer. Search engines want to provide this service — but you have to meet them halfway. That’s where we come in. Fran.Marketing uses specific techniques to bring you grounded, reachable search results and placement for the keywords that best match your business.
A Foundation for your Franchise Marketing
Directories are a great way to increase your online presence and get in front of interested customers anywhere you has a franchise location. Crucial business information such as store location, hours and contact information can literally put you on the map.
Online directories are most useful early in your online marketing strategy. The more directory listings your franchise has, the more search engines can find it through inbound links. When search engines like Google and Bing become “aware” of your pages, you’ll show up more when people search for products and services you offer. This is a great way to establish credibility online and begin an internet marketing campaign because it’s cost-effective and works quickly, especially if time and money are in short supply.
Online Franchise Marketing Solutions
Our local optimization services for franchises leverage proprietary and unique software to distribute your local business information and increase the web presence for all your franchise branches. These tools help give equal footing to rural and metro locations alike and target customers during a critical moment in their buying process. Additionally, you will get a customized dashboard portal that will allow you to easily see all of the business directories where we submit your business information.
From the Internet super highway to the real highway, local optimization from Fran.Marketing can steer the best traffic to your franchise locations.
Call Fran.Marketing to get a free consultation and boost your franchise’s online presence.